Barbie is one of the most historically iconic brands in the world, but a few years ago it looked like Barbie would be forced to retire and downsize her Dream House. In 2014 year-on-year sales decreased 16%, the third consecutive year sales had slumped.

But while 2020 was largely a terrible year for everyone, it’s was a great year for Barbie. It’s been the fourth consecutive year that Barbie sales have increased and in October Mattel announced that Barbie had her best sales quarter performance for two decades.

As we come to the end of yet another lockdown, it’s worth pointing out that the pandemic has created a number of upsides — the biggest being how it has put skates on a number of critical consumer trends.

Decades in weeks

eCommerce’s share of retail escalated at such a rapid pace during the pandemic that we have now reached the predicted penetration of 2030 in the US. Share was growing at 1% every year in the US, at the start of 2020 about 16% of retail took place on digital channels, then, just 8 weeks after the pandemic arrived…

Rob Green (no, not the goalkeeper) is the latest member to join to the Orb team. Rob’s been in the industry over 15 years and brings a wealth of experience to the team.

We got to find out a little more about Rob in a Q&A;

1) What/who inspired you to become a creative?

I wouldn’t say that it was any one-person or piece of work, to be honest. The idea of creating something from scratch then sharing it with the world was appealing, and doing so to help a brand or business be successful is a bonus. That said…

If you’re up with your football news or your Hollywood celebrity news you’ve probably heard about the recent takeover of Wrexham AFC by stars Ryan Reynolds and Rob McElhenney.

At Orb, we thought we would have a little fun and imagine how Wrexham AFC may give itself a bit of a makeover in preparation for the spotlight.

We had such a good response to the initial rebrand we’ve decided to show off some of the bits that didn’t quite make it the first time around. Have a look and let us know what you think.

We have a kept the traditional Wrexham colours of red and green running throughout the brand but have introduced a zig-zag “W” pattern for a bit of modern flair. This pattern, inspired by the crown elements in the old badge, provides a visual element that can easily be applied to pretty much anything and make it recognisable as Wrexham AFC.


We’re a branding and marketing agency based in Birmingham who are all about helping our clients be better. We work with a wide range of ambitious, fast growth business across both B2B and B2C sectors. We’re a small but specialist team that spans brand research, strategy, design, social and digital marketing.


We’re on the hunt for a Senior Creative who can not only produce world-class design work, but has the confidence and ambition to lead our creative department into a new era.

We’re brand specialists so you need to be too. We’re not just talking someone who can…

Even if you’re not a football fan you’ve probably seen Wrexham AFC hitting the headlines recently. They’ve been propelled into the spotlight after Hollywood stars Ryan Reynolds and Rob McElhenney completed a takeover of the club.

One thing all football fans fear following a takeover is the club losing its identity, but there’s also a lot of excitement about the future. If Wrexham start to move up the leagues, they’ll want to attract new fans and will likely need to develop and evolve their brand to be more marketable.

From an iconic logo, to a well-loved tone of voice, to an outstanding product. There are so many elements that go into creating a successful brand. When it really comes down to it, branding acts as a sign of quality, and a quick history trip can demonstrate that.

So, let’s take a trip down memory lane, and look at the role that distinctive and memorable branding plays in building brands that can stand the test of time.

A good brand is like a green light

Think of some of the biggest and most memorable brands in the world. Your mind might conjure up brands like Coca Cola, Nike…

With record figures of investment last year, Fintech challenger brands have gone mainstream and their secret weapon — transparency.

Fintech emerged to fill the vacuum left by the inadequacies of archaic banks and that small mess they made called the Great Recession of 2008. As a result of the financial crisis, traditional banks faced a barrage of inquiries. Consumers demanded clarity on their investments and choked on their muesli while reading about substantial banker bonuses in their morning newspaper. The banking sector was in crisis. …

It’s important for brands to be in the hearts and minds of customers. After all, that’s how we help to guide people into buying products and services.

It’s easy to think that once your brands out there, people will always keep you top of mind. But brands don’t tend to grow like that. They grow brick by brick, message by message until there’s a collective idea of what they stand for.

Here’s a few reasons why we think brand building is an important part of any marketing strategy, and how it can help you grow a stronger business.

What is a brand?

Depending on…


We are Orb, a creative agency built on Better. Everything we do is to make your business Better.

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