Even if you’re not a football fan you’ve probably seen Wrexham AFC hitting the headlines recently. They’ve been propelled into the spotlight after Hollywood stars Ryan Reynolds and Rob McElhenney completed a takeover of the club.
One thing all football fans fear following a takeover is the club losing its identity, but there’s also a lot of excitement about the future. If Wrexham start to move up the leagues, they’ll want to attract new fans and will likely need to develop and evolve their brand to be more marketable.
We’ve got some pretty fanatical football supporters on the Orb team so we’ve had a bit of fun imagining what a Wrexham AFC of the future might look like. We’ve given them a more modern look whilst still being recognisable to their fans and respecting the history of the club. It’s somewhere between Hollywood Hills and Clywedog Valley in terms of a makeover.
We have a kept the traditional Wrexham colours of red and green running throughout the brand but have introduced a zig-zag “W” pattern for a bit of modern flair. This pattern, inspired by the crown elements in the old badge, provides a visual element that can easily be applied to pretty much anything and make it recognisable as Wrexham AFC
