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Why brand building has never been more important

It’s important for brands to be in the hearts and minds of customers. After all, that’s how we help to guide people into buying products and services.

What is a brand?

Depending on who you ask and what day of the week it is, it can be hard to find an answer that everyone can agree on when it comes to defining what a brand is. While the wording might change slightly from person to person, here’s how we like to sum it up to keep it clear and consistent.

Why is brand building important?

Brand building is important because it helps to build a collective image that everyone can agree on when people think of your business — whether they are your current customers or potential new ones.

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What to keep in mind while brand building

If there’s one thing that everyone can agree on, it’s that we’re all busy. Whether it’s work, friends or family, we’re living in a world where we’re always having to be ‘on’, meaning our attention is always being pushed and pulled into different directions.

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There are two key takeaways from this:

1) Focusing on awareness means that people might know about your brand, but they might not have enough information to really take the time to weigh up if your product is the right choice.

We are Orb, a creative agency built on Better. Everything we do is to make your business Better.

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