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With record figures of investment last year, Fintech challenger brands have gone mainstream and their secret weapon — transparency.

Fintech emerged to fill the vacuum left by the inadequacies of archaic banks and that small mess they made called the Great Recession of 2008. As a result of the financial crisis, traditional banks faced a barrage of inquiries. Consumers demanded clarity on their investments and choked on their muesli while reading about substantial banker bonuses in their morning newspaper. The banking sector was in crisis. …

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